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Every great solution begins with a challenge. For J. Kuper, former owner of Kuper Sotheby’s International Realty, and his CFO, Brianne Alston, that challenge was running a high-performing brokerage with outdated, disconnected systems. Frustrated by inefficiencies, manual processes, and a lack of visibility, they searched for a single platform that could streamline operations and support growth. When they couldn’t find one, they built it.
A Solution Born From the Front Lines
Unlike many proptech platforms built in a vacuum, Brokerage Engine was developed from within the industry by professionals who lived the challenges every day. J. Kuper and Brianne Alston weren’t just tech founders; they were brokerage leaders who understood exactly what needed fixing. They saw firsthand how disconnected systems created inefficiencies, how agents lacked visibility into their earnings, and how back-office teams were overwhelmed by fragmented tools. That deep, operational insight became the foundation for building a smarter, more streamlined solution: Brokerage Engine.
From Internal Fix to Industry Solution
What began as an internal operations tool quickly became a game changer. Once implemented, Brokerage Engine transformed how Kuper Sotheby’s International Realty ran its business. By streamlining transactions, automating commissions, consolidating financial reporting, and giving agents access to real-time data. The result? Greater efficiency, happier agents, and a more scalable brokerage model.
Realizing the value this platform could provide beyond their own business, they made a bold decision: to share it. Brokerage Engine evolved from a proprietary advantage to a full-scale platform that now supports brokerages nationwide.
Designed for Brokers, by a Broker
That origin story is what sets Brokerage Engine apart. It’s not just another software company trying to break into real estate. It’s a purpose-built platform created with a broker’s perspective at its core:
- Seamless Commission Management that eliminates errors and confusion.
- Powerful Reporting that gives leadership real-time financial clarity.
- Agent Dashboards that increase retention and performance through data transparency.
- Workflow Automation that lightens the load on administrative staff.
The Result: A Platform That Understands You
Brokerage Engine wasn’t built for Silicon Valley investors. It was built for the people who make real estate happen daily: brokers, managers, admins, and agents. It continues to evolve with direct input from its users, ensuring that it stays aligned with the real needs of growing brokerages.
Behind every great product is a problem worth solving. Brokerage Engine exists today because J and Brianne refused to settle for outdated solutions. They built what their brokerage needed; now, it’s helping others do the same. If you’re looking for technology that truly understands your business, look no further than the platform built from within it.
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